VMware commercial on-premises software offerings are provided under the VMware End User License Agreement and the VMware Product Guide:
VMware End User License Agreement?? VMware Product Guide
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VMware Terms and Services ? VMware Data PRocessing Addendum
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Third-Party software product licenses and services resold by VMware are provided by the manufacturer under its own end user license agreement and services terms.
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For a step by step overview of the benchmark review and approval process, please see the guide below.
Benchmarking & Approval Process